I’m a Scottish photographer, social media strategist and social video creator based in London, working locally and worldwide.

I work primarily in the tourism, attractions and entertainment spaces. My story-driven photography style blends candid documentary shots and curated moments of genuine joy.

I’ve worked in social media twelve years, progressing to Head of Social for a leading worldwide tour operator, before going solo. I create content that the algorithm and your customers will love.

I have a strong understanding of how organic content can be effectively used to fuel paid social metrics, growing one client’s revenue from social ads by 130% YOY.

As well as ideating, shooting and editing social-first Reels, I act as creative director on location, generating fresh ideas, scripts and interviews at pre-production stage, directing a close-knit network of skilled videographers on-location to create glossy, hero video, then managing the editing process to ensure the best quality output for your brand.

Brands I’ve collaborated with:

Live Nation, Trafalgar Travel, Insight Vacations, Luxury Gold Vacations, Costsaver Tours, Warner Bros Studio Tour “The Making of Harry Potter”, the Harry Potter Shop at Platform 9 3/4s, Mamma Mia! The Party, Guinness, Discover Northern Ireland, Visit Portugal, Ashford Castle, The Rubens at the Palace and Agatha Christie’s Witness For The Prosecution.

Shoot locations so far:

Alaska, Berlin, Budapest, Edinburgh, Ireland, Italian Lakes, Krakow, London, Milan, Morocco, Paris, Peru, Prague, Spain, Thailand, The Lake District, Vienna, Vietnam, Warsaw