It’s more important than ever for brands to nail their social media strategy and content. Social is often where your audience discovers you and it’s where they’ll build their connection with your brand.
With a Head of Social Media background and 10+ years experience in creative strategy, content ideation and content creation, I’ve helped brands like Live Nation Entertainment, Warner Brothers, Trafalgar Travel and Mamma Mia! The Party cut through the noise and effectively reach and grow their fanbases. I can help you to do the same!.
Social media services offered:
Strategy development
Content ideation
content shooting and editing
Shoot creative direction
Social copywriting
Paid social content strategy development and content production
A missed opportunity?
A crucial element many brands currently lack in their social strategy is leveraging social-first, authentic content to catapult the ROI of your paid social ads. I have a proven track record of ideating and capturing this content, strategising for different stages of the the marketing funnel and setting up processes and relationships to feed this content to paid marketing teams. Implementing this in one travel company led to a YOY increase of 130% in total revenue from paid ads, with organic Reels directly generating 21% of that total.
“From the start, I knew Jen was someone I could trust implicitly to make serious change to our social strategy. She’s a creative powerhouse with incredible ideas, but equally understands the need to translate business objectives through social content. Jen has brought energy and enthusiasm into her role every single day and has made a huge impact on social performance during her time with TTC.”
- Ginny Smith, Digital Engagement Director at The Travel Corporation Tour Brands